GOSO President Adam Boalt released his E-Book: “Social Media Best Practices for Automotive Dealers” this week. The book is an intuitive and insightful 30-page guide for automotive dealers looking to learn about and embrace social media.

Mr Boalt says “social media is growing at such a rapid pace and auto dealers should take advantage of the benefits. This includes: brand reputation, word of mouth or referral marketing, best practices, and the top channels for automotive branding and customer reach.

The largest social media tools an automotive dealer can use in their marketing tool box are Twitter, Facebook, YouTube and blogs.

In his e-book, Boalt will address some of the most commonly asked questions from dealers regarding social media such as how to measure progress, retain customers and develop a content plan for social media channels.

On April 20, 2010, Boalt will be a panelist at the Direct Marketing Association of Detroit’s 14th Annual Automotive Integrated Marketing Symposium. Sitting on the panel with Boalt will be Michelle Morris, Automotive Industry Director at Google; Larry Bruce, Vice President of Managed Marketing Solutions for Reynolds and Reynolds; and Lonnie Miller, Vice President of Marketing and Industry Analysis at R.L. Polk & Co. Later that day, Boalt will also be presenting the session “Integrating Social Media with Marketing.”

Automotive dealers can download the free e-book and learn more about social media best practices for automotive dealers at http://bit.ly/aAryjr or by going to GOSO (automotive social media management system) website at http://www.goso.com/.

John Adams, Editor and Chief, HowToMarketYourBusinessNow.com