Local businesses are banking on our powerful sense of smell. It’s called “scent marketing” and owners are being convinced to buy/use devices claiming to evoke a customer into action.
We have all experienced this when we walk into a mall and smell cinnamon buns cooking and run for the food court. Some companies are now trying [...]
Small business owners are spending thousands on vehicle wraps in order to “brand” themselves. Are the efforts paying off?
Large companies such as Coke, Pepsi, Department Stores are plastering their vehicle fleets with not only traditional logos but complete images that make people just simply have to take a look.
But does a small business such as [...]
A recent survey of advertising firms confirms television is dying as a media delivery method. Instead, customers are turning to digital media forms such as social marketing (think Facebook), YouTube and Search Engine Optimization (SEO) campaigns.
Despite the downturn in television advertising, radio is on a growth cycle, likely due to the downturn in the economy [...]
Noble Samurai released “Market Samurai”, a new product that quickly helps you search keyword information and competition.
http://www.marketsamurai.com/
They offer a free trial version that will last 12 days or if you sign up through “The Thirty Day Challenge Website”, it’s good for 40 days.
http://www.thirtydaychallenge.com/
This powerful piece of marketing software will let you enter a keyword and [...]
Standing out in a field of 100 businesses just like yours can prove to be difficult even for the best business marketer. Throwing up a neon sign that attracts customers in any field is as easy as providing help when your potential customer most needs it.
For example, a person with a severe toothache does a [...]
