Author Archive

Scent Marketing, the Smell of Success

Scent Marketing, the Smell of Success

Local businesses are banking on our powerful sense of smell. It’s called “scent marketing” and owners are being convinced to buy/use devices claiming to evoke a customer into action.
We have all experienced this when we walk into a mall and smell cinnamon buns cooking and run for the food court. Some companies are now trying [...]

HP Shows Off World’s First True “Plug and Print” Laser Printers

HP Shows Off World’s First True “Plug and Print” Laser Printers

Ever plug in a printer and been able to print in two minutes?
HP today bolstered the HP LaserJet Pro printer line with a new ”plug and print” technology that allows customers to begin printing in minutes by simply connecting a netbook, notebook or desktop PC to the printer with a USB cable. This means no [...]

Apple Releases iPad – Awesome Business Tool?

Apple Releases iPad – Awesome Business Tool?

Apple announced presales of its magical and revolutionary iPad today which will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April. Orders can be received Saturday, April 3, 2010, at an Apple retail store.
“iPad is something completely new,” said Steve Jobs, Apple’s CEO. “We’re excited for [...]

iPhone Appeals to Business Owners

iPhone Appeals to Business Owners

Four out of ten iPhones are purchased by business users according to Ron Spears, chief of AT&T’s Business Solutions unit.
This is in stark contrast to a statement made be Microsoft CEO Steve Ballmer in 2007. “Five hundred dollars? … That is the most expensive phone in the world. And it doesn’t appeal to business because [...]